Proficiency Group
Marketing Services


'Productivity with Personality'

Proficiency Group was founded by Peter Frost (pic right, contact details below) with a simple guiding vision to champion best practice by independent resellers and help them provide "Productivity with Personality" services to users in an immediate, eco-friendly way.

We translate productivity as saving clients ‘time, money and space’; and personalized, as tailored and relevant services based on listening to the subject and creating individual personas.

Screen Shot 2023 03 03 at 1.18.35 AMUsually, this means reaching beyond the buyer to the user-chooser. We nickname this person, Lucy, the typical decision maker for the majority of business supplies purchased. Lucy could be an executive in sales, marketing, HR, training, research, administrative, FM, finance, legal, secretarial or executive assistants or secretary.

Successful Selling to ‘C level’ e.g. CFO/FD’s

Coaching the reseller’s sales force how to focus selling skills on CFO/FD’s in cooperation with buyer contacts. Training in how to sell-in the productivity power of single source systems and managed services, from a local source, by cutting costs and carbon emissions. (See typical CFO/FD, Freddy Finance, centre right)

Personalised Digital Marketing programmes.

Personalised digital marketing and orchestrated marketing. One-to-One campaigns; and moment-to-moment emarketing campaigns to key user-choosers e.g.  FM's, FD's, CFO’s, executive PA’s, secretaries we characterise as Lucy (pic below right)
Beyond-buyer-to-CFOBrilliant Brand Strategy & Creative Design services
Current brand and strategic reviews. Brand name creation and logo design including powerful and memorable straplines. Launching strategic and PR campaigns to inspire management, employees to maximize effect on the marketplace.

Customer Relationship Management (CRM)

Coaching how to build an 'INTIMATE' database of user-chooser email contacts, e.g. typically 5-10 per customer account. Demonstrating how to create user chooser 'personas', to facilitate personalised communications: relevant promotions/information, with permission of user choosers e.g. Lucy (pic below right)

How to measure share of potential spend by customer SIC code e.g. law firms, accountants. How to sell in the ‘gaps’ with personalised productivity focused e-mail promotions and information.

frost-eco-expoInspirational training programmes.

Packaged and tailored training focused in sales, marketing, leadership and management skills. We aim to provide interactive and personalised programmes that inspire action and maintain rapid progress towards agreed growth goals that maximise clients’ return on investment.

Courses include: Selling to the CFO/FD; CRM; personalised digital marketing; passionate customer service; MCommerce webstore design; 'Ambassador drivers'; digital marketing management; consultative selling skills and sales leadership.

lucy iphone coffeeTop Conference & Event management
Tailored customer events, in addition to BREAKTHROUGH marketing conferences held in the UK since 2005; 6 Rethink Pink marketing-to-women conferences held in London (UK), Florence & Verona (Italy) and Boston (US)
The Proficiency Index

The Reseller Index measures and reports the 6 dimensions of reseller performance. Metrics include: profitability, productivity, customer service, CRM, employee retention and marketability ratios.

Please check out latest Proficiency Index reports on productivity & what typical user chooser 'Lucy' wants and needs in business supply

Annual surveys and reports include: BrandWatch and logo designs; WebWatch studies of resellers’ webstores inc. mobile webstores; and the FAME Index advertising campaign watch analysis.

Market Research user studies

Customer-EngagementLargeStudies include corporate, SMB, CX and SOHO business user-chooser behaviour plus reports. Spend trends and industry analysis. Merger and Acquisition feasibility studies/reports. The annual review of user-chooser buying trends, mainly businesswomen was first published in 2011 and is currently in its 20th survey edition 

Best Practice Benchmarking.
Case studies library of experience include financial/operating models for international manufacturers, wholesalers, distributors and resellers. Past studies include 'HiPROLoco' high productivity, low cost distribution models; brand creation and launch; business planning/KPI models; single source and eco-productivity programmes>

Clients using Proficiency Group Services
In the UK (alpha order):

  • Innovative montage 2015Bluefish, Northampton
  • Cawthorne Business Supples, Nuneaton
  • Commercial Group, Cheltenham
  • Complete Business Solutions, Wakefield
  • Danwood Group, Lincoln
  • Egan Reid, Stockport
  • Image Direct, Hayes, Middlesex
  • Irongate Group, Derby
  • Langstane, Aberdeen, Scotland
  • Penketh's, Liverpool & Manchester (pic below right)
  • Spicers, Cambridgeshire
  • Westcoast, Reading
  • Whittakers, Loughboro
  • XMA, Nottingham

In the US/Canada (alpha order)

  • BASICS Group. Cambridge, Ontario, Canada
  • penketh chris manchesterComplete Office, Seattle, WA
  • ECi Software Solutions, Fort Worth, TX
  • Essendant, Deerfield, IL
  • Garveys, Chicago, IL
  • HiTouch Business Services, Saddlebrook, NJ
  • Innovative, Minneapolis, MN (pic above right)
  • Independent Supplies Group, Indianapolis, IN
  • Kramer Leonard, Chesterton, IN
  • WBMason, Brockton. MA (pic right)
  • EMadill, Ladysmith, BC, Canada
  • Friends Business Resource, Findlay. OH
  • Mills Office Productivity, Vancouver, Canada
  • Monk Office, Victoria, BC, Canada
  • 3M, St.Paul, MN
  • Nickerson, Monroe, OH
  • Office Essentials, St.Louis, MO
  • Source O&T, Denver, CO
  • wbmason-montage2SPRichards, Atlanta, GA
  • S&T Office, St. Paul, MN
  • The Supply Room, Richmond, VA
  • United Stationers, Deerfield, IL
  • Weeks Lerman, New York.

In Italy

  • Di Veroli of Rome
  • GBR Rossetto of Padua,
  • Karnak, San Marino

Peter Frost may be contacted primarily on +1 857 208 3100 (US)
or +44 7470 239247 (UK).
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.