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  • OPocalypse now LARGEOPocalypse Now!
    Who will survive?

    Bigboxes bleed. Dealers die.
    W/salers holed. Mkt implodes!


    Proficiency Post     has chronicled the demise of the OP market since 2010. The relentless rise of Amazon to grab 30% of the market; and the failure of bigbox, trad wholesalers and dealers to respond by expanding into the huge broadline business supply market. Meanwhile, we've championed the deeds of progressive players who we believe will survive...Updated
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  • Proficiency Post team 23Best mkt analysis:
    First & Foremost 

    That's why top leaders
    prefer Proficiency Post 

    Proficiency Post, is enjoying its 20th year, providing a ons source, breaking news analysis of the $500Bn+ broadline business supply market... first. PP promotes best practice stories that drive personalised productivity services for pro' user choosers. PP analyses the whole market, not just the declining OP segment (<20% total) covered by rivals. Please subscribe to PP and get the whole story, not just recycled press releases. Tomorrow's News Today!

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  • Screen Shot 2023 10 20 at 6.46.52 PM'Different' is done.
    Better is Better!

    Mushy marketing messages
    miss the key user choosers

    There has been a rapid rise in meaningless marketing messages in recent years e.g. different, quality, solutions, bigger, personal, local etc. Where are the specific benefits? Where are the savings in time, money and space, that drive users' productivity? We review the business supply markets' best and worst messages and make recommendations....Updated

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  • Screen Shot 2020 05 17 at 7.51.20 PMIs 'Workplace'
    the Wrongplace?

    Office is where you are
    not 19thC workhouse?

    The broadening. growing Business Supply Market is referred to by many as the 'workplace' to replace the 'office'. Is this a backward step? We think so. Workplace conjures images of Victorian Workhouses. Surely, the 'office' is a better term to describe the new mobile, flexible, anywhere, collaborative environment. Here's why...

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not yesterday's news tomorrow."

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cook tim apple 21 campusApple aces higher!
Sales +30% v 2019

iPhone, iPads strong. Svcs
sustained.Mac/Watch weak


Apple, the ultimate personal productivity tool designer, reported strong sales & profits in Q4'21 boosted by the new heralded iPhone 13 series. WFH sales of iPads continued strong but Watch sales weakened

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Screen Shot 2019 02 15 at 7.14.56 PMPepsi powers
#FaB growth...

Super snacks sales in
US, Euro & Americas


PepsiCo the giant food & beverages marketer to consumers and business with $65Bn in sales continued to outperform its rivals in excellence & ethical trading in Q4'18

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