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beyond-the-buyer-to-lucyB2B marketing?

So last century,

it's about B2U!

Confusion over old hat terms

diverts from reaching users

30 Nov’14

Even experienced and seasoned OP professionals don’t seem to get that B2B and B2C marketing distinctions are dead! Resellers need to reach user choosers now, not just commodity buyers. That means marketing beyond the buyer to Lucy…

"Tomorrow's News Today,

not yesterday's news tomorrow."

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