Lucy personalised marketing"I see Marketing
as an investment" 

ROI: the key success measure
in convincing CFOs not a cost

While there are many tools helping CMOs to optimise spending, persuading the skeptical C-suite that investments in brand-building will deliver long-term returns is still a challenge. CEO of UK's #1 supermarket Tesco, Ken Murphy's support is welcome "I don’t see marketing as a cost. I see it as an investment.” We discuss the best measures of success with case studies in the business supply market

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