Raja/Viking reverse
Depot remoteness
Can 'fanatical' svce return
in hybrid WFH-B2U mkt?
Raja Group's Viking Direct, #3 European ofiice supplier, has completed the insourcing of customer service from South Africa to Leicester (UK). Is this the first step in returning to the original "fanatical service" values set by the late legend Irwin Helford? Can it follow up with rapid delivery to the hybrid WFH user?
